HISTORY OF COCA COLA COMPANY AND HOW THE DISTRIBUTION OF THEIR PRODUCT

Hi, I'm rifa yeah this is me. Because on the last few days I went to visit COCA COLA AMATIL INDONESIA, my lecturer gave the task to make a summary of the history of COCA COLA and COCA COLA AMATIL INDONESIA and how they do Distribution of their products. So, if you are curious please read to the end.

HISTORY OF COCA COLA COMPANY

Coca-Cola history began in 1886 when the curiosity of an Atlanta pharmacist, Dr. John S. Pemberton, led him to create a distinctive tasting soft drink that could be sold at soda fountains. He created a flavored syrup, took it to his neighborhood pharmacy, where it was mixed with carbonated water and deemed “excellent” by those who sampled it. Dr. Pemberton’s partner and bookkeeper, Frank M. Robinson, is credited with naming the beverage “Coca‑Cola” as well as designing the trademarked, distinct script, still used today.

Did you know? The first servings of Coca‑Cola were sold for 5 cents per glass. During the first year, sales averaged a modest nine servings per day in Atlanta. Today, daily servings of Coca‑Cola beverages are estimated at 1.9 billion globally.

Prior to his death in 1888, just two years after creating what was to become the world’s #1-selling sparkling beverage, Dr. Pemberton sold portions of his business to various parties, with the majority of the interest sold to Atlanta businessman, Asa G. Candler. Under Mr. Candler’s leadership, distribution of Coca‑Cola expanded to soda fountains beyond Atlanta. In 1894, impressed by the growing demand for Coca‑Cola and the desire to make the beverage portable, Joseph Biedenharn installed bottling machinery in the rear of his Mississippi soda fountain, becoming the first to put Coca‑Cola in bottles. Large scale bottling was made possible just five years later, when in 1899, three enterprising businessmen in Chattanooga, Tennessee secured exclusive rights to bottle and sell Coca‑Cola. The three entrepreneurs purchased the bottling rights from Asa Candler for just $1. Benjamin Thomas, Joseph Whitehead and John Lupton developed what became the Coca‑Cola worldwide bottling system.

 ABOUT COCA COLA AMATIL INDONESIA

Coca-Cola was first present in Indonesia around 1927, when Netherland Indische Mineral Water Fabrieck (Mineral Water Factory of Dutch East Indies) bottled for the first time in Batavia (Jakarta). Coca-Cola production was paralyzed during the Japanese colonial era (1942-1945) but right after the independence of the Republic of Indonesia, the factory operated under the name of Indonesia Bottles Ltd Nv (IBL) with national company status.

In 1971, with the addition of business partners and capital of the establishment of the first modern bottling plant in Indonesia under the new name PT. The Jaya Beverages Bottling Company. It is recorded that up to now 11 Coca-Cola factories operating in various provinces in Indonesia, respectively based on the establishment year are Jakarta (1971), Medan (1973), Surabaya (1976), Semarang (1976), Ujung pandang (1981) Bandung (1983), Padang (1985), Bali (1985), Manado (1985), Banjarmasin (1981), and Lampung (1995).

Since 1992, Coca-Cola Amatil, based in Australia, acquired all of Coca-Cola's bottler companies in Indonesia, except for Bangun Wenang Beverage Company (BWBC) located in Sulawesi. The results of this acquisition make the bottler-bottler into a company with the name Coca-Cola Amatil Indonesia. Officially Coca-Cola Amatil Indonesia is divided into 2 legal entities, namely PT. Coca-Cola Bottling Indonesia (CCBI) and PT. Coca-Cola Distribution Indonesia (CCDI).

Coca-Cola Amatil Indonesia (CCAI) is a leading producer and distributor of leading non-alcoholic beverages that has been operating in Indonesia since 1992. CCAI manufactures and distributes products under the license of The Coca-Cola Company.

Coca-Cola Amatil (CCA) headquarters is located in Sydney, Australia, and is listed on the Australian Stock Exchange. CCAI's parent company, is one of the top 20 companies in Australia.

CCA is one of the largest bottling companies of non-alcoholic drink ready in the Asia-Pacific region and one of the world's largest Coca-Cola bottling companies. CCA employs nearly 16,000 people and has access to over 270 million consumers through over 690,000 active subscribers.

CCA in Indonesia employs more than 12,000 workers. A large number of external parties such as customers, suppliers, and service providers also earn revenues from doing business with CCAI.

Currently CCAI has 8 factories throughout Indonesia, namely Cibitung, Cikedokan, Bandung, Semarang, Surabaya, Bali, Medan and Lampung and operates with more than 200 sales and distribution centers across Indonesia. To source basic beverages, services and goods unrelated to the product, CCAI has more than 2,800 suppliers.

What the differences between Coca Cola Company and Coca Cola Amatil?

1. Coca Cola Company is Trendmark, owner of the brand.
2. Coca Cola Amatil for production, Sell to consumer, Distribution. They work under Coca Cola Company License

 THE DISTRIBUTION OF COCA COLA AMATIL INDONESIA 

Coca Cola Amatil Indonesia has 3 routes to market or distributed their products:

1. FROM PLANT or MEGA DC ➦ STORE/RESTAURANT (In this track From factory directly to retailers or restaurant and the consumers themselves.)
2. FROM PLANT or MEGA DC ➦ DELIVERY CUSTOMERS ➦ STORE (In this track from factory coca cola directly to delivery customer, after that the DC send the product to many nearest consumers)
3. FROM PLANT or MEGA DC ➦ COCA COLA OFFICIAL DISTRIBUTOR ➦ NEAREST OUTLET (In this track from factory send the product to CCOD, after that the CCOD send it to nearest outlet, and than send it to retailers or consumers.)

The meaning of customer by Coca Cola Amatil Indonesia is everyone who sell coca cola’s products, for the example is like cinemas, restaurants, outlets, supermarkets, minimarkets, etc. For cinemas and restaurant they are using Bag in Box is like dispenser for Sparkling water, it’s have CO2 installation and the other facilities. For Supermarkets, Minimarkets and outlet sometimes they have a refrigerator for their products. 

So, that’s my summary about Coca Cola. I hope this summary can help everybody that wants to know more about Coca Cola. If i had wrong grammar or information im so sorry and thank you.

Name: Rifa Oktavia Alzahra

Nim : 2234.15.046

Contact : 0821-1454-1076